Energy saving and a research about consumers' perceptions from the energy saving products: An application at Kahramanmaras city centre
Küçük Resim Yok
Tarih
2012
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
In this research energy saving products, which can be seen as a new product group in terms of marketing in recent years, are being handled. The purpose of this study is to attempt to measure the perceptions of consumers about products which are put up for sale under the title of saving products. Secondary objectives are to determine the promotion means that can be effective in marketing of energy saving products, and to find out whether there is awareness for energy saving products among consumers according to the demographic and socio-economic features. © Sila Science.
Açıklama
Anahtar Kelimeler
Consumers' perceptions, Energy saving, Energy saving measures, Energy saving product
Kaynak
Energy Education Science and Technology Part B: Social and Educational Studies
WoS Q Değeri
Scopus Q Değeri
N/A
Cilt
4
Sayı
1
