Smart shopping experience of customers using mobile applications: a field research in karabuk/turkey
Küçük Resim Yok
Tarih
2020
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Today, stores equipped with smart retailing technologies (SRT) are evolving and new trends affect consumerbehaviors. Customers more frequently have smart shopping experiences (SSE) using mobile applicationswhich offers smart retailing technologies. The main purpose of this study is to analyze the effects of smartshopping experience of customers using mobile apps, on customer satisfaction and shopping productivity.In this study face to face survey method was used where a total of 310 questionnaires were obtained andanalyzed. Structural model was tested by using explanatory and confirmatory factor analysis. Analysis showsconsumers are satisfied using mobile shopping applications in the context of smart shopping experience (SSE).Also SSE strongly affects shopping productivity.
Açıklama
Anahtar Kelimeler
Kaynak
Gaziantep Üniversitesi Sosyal Bilimler Dergisi
WoS Q Değeri
Scopus Q Değeri
Cilt
19
Sayı
3
