THE EFFECT OF SOCIAL RESPONSIBILITY ACTIVITIES APPLIED IN HOTELS ON PURCHASING INTENTION OF TOURISTS: THE CASE OF ISTANBUL
Küçük Resim Yok
Tarih
2018
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Mehmet Akif Ersoy Univ
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
It is a fact that hotels applied social responsibility activities are perceived as more positively by tourists and these activities are determinant in tourists purchasing decisions. In this context, the aim of the research is to determine the effect of the social responsibility activities carried out in the hotels on the tourists' intention to purchase. For this purpose, a questionnaire was applied to 500 tourists who accommodated in Istanbul five star hotel enterprises. Results revealed that the social responsibility activities which are composed of voluntary, ethical and legal responsibilities have positive effect on tourists purchasing intention. But, results implied that economic responsibility has no significant effect on tourists purchasing intention. It can be concluded that it is recommended that hotel enterprises should implement ethical and legal responsibility activities, especially voluntary responsibility.
Açıklama
Anahtar Kelimeler
Corporate social responsibility, Purchase intention, Hotel business, Istanbul
Kaynak
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
WoS Q Değeri
N/A
Scopus Q Değeri
Cilt
5
Sayı
3
