Research on determining the factors affecting hotel choice of families having children
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Tarih
2022
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info:eu-repo/semantics/openAccess
Özet
Research on family purchasing decisions has increased in recent years. When families having children make holiday plans, they consider whether the destination, especially the accommodation enterprises, is suitable for a family holiday. The aim of this study is to determine the factors that affect the hotel choice of families having children. For this purpose, the research, in which a quantitative approach was adopted, was conducted on families with 5-11 aged children who spent a holiday in five-star hotels in Bodrum. The data were collected by a convenience sampling method. A structured questionnaire was used in the study and 400 people participated in the research. The results show that the most important issues for families in choosing a hotel are the “qualified staff” followed by “physical properties of the hotel”, “security”,“animation activities for children”, “amenities for children”, and “location of the hotel”. A significant relationship was also found between the variables according to gender, age, and educational level of the participants.
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Beykoz Akademi Dergisi
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