Analysis of Hedonic Consumption Behaviours of the Young People Aged 12-18: A Research in the City Center of Kocaeli
Küçük Resim Yok
Tarih
2012
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Karabuk Univ
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
At the present time, the consumers have not only been shopping just for their needs, but also for pleasure or to get a kick out of shopping. In modern consumption societies, the emotional dimension of consumption have come into prominence and the hedonic consumption at the process of purchasing that have significant differences from traditional mentality have increasingly been subject to researches. Also in marketing communication, the target audiences of the companies have appeared as young consumers. This study aims researching the reasons of the hedonic consumption which increasingly encompass an important place at the outlooking of the young consumers to shopping.
Açıklama
Anahtar Kelimeler
12-18 Year Old Consumers, Hedonic consumption, Kocaeli
Kaynak
Tarih Kültür Ve Sanat Araştırmaları Dergisi-Journal of History Culture and Art Research
WoS Q Değeri
N/A
Scopus Q Değeri
Cilt
1
Sayı
4
