The evaluation of tourists’ online purchasing behaviors using technology acceptance model (tam)
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Tarih
2021
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Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Today, tourists increasingly purchase holiday packages online rather than traditional purchasingmethod. However, research give more importance to online travel purchasing and online purchasingbehaviors of tourists. In this context, the purpose of this study is to find out online holiday purchasingbehaviors of tourists using TAM and the relationships between purchasing behaviors of tourists withTAM. For this purpose, data were collected from 403 academic staff working at Karabük Universityusing a structured questionnaire. Results show that perceived ease of use, perceived usefulness andtrust had positive impact on e-purchase attitudes and intentions of tourists; while perceived risk hadnegative impacts. Therefore, tourism enterprises should organize their websites considering tourists’internet purchasing behaviors.
Açıklama
Anahtar Kelimeler
Kaynak
Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi
WoS Q Değeri
Scopus Q Değeri
Cilt
9
Sayı
1
