Karaarslan, Mustafa Halid2024-09-292024-09-2920201304-5318https://doi.org/10.35408/comuybd.569450https://search.trdizin.gov.tr/tr/yayin/detay/374927https://hdl.handle.net/20.500.14619/11098The business model concept basically focuses on three questions. Which customer willbe offered value? Which value will be offered? How will income be generated? Althoughstudies on the business model started earlier, it has been intensively discussed withthe emergence of internet enterprises. Through the Internet, entreprises; facilitatedaccess to customers, lowered their costs and were enabled to diversify their revenues.However, there was a rapid increase in the number of business competitors with theInternet. This forced them to innovate business models in order to be competitive. Theaim of the research is to identify the business models of Turkish internet enterprises andto determine the relationship between their success and failures and business models.In this research, business models of the enterprises are examined with case studyapproach. Within the scope of the study, 5 internet entrepreneurs were interviewedand business models were determined. The result of this research is that Turkishentrepreneurs have to operate at the lowest possible cost. The reasons for operating atthe lowest cost can be listed as follows: a) the market of Turkey is a relatively small, b)Turkish users do not prefer paid accounts, c) according to Turkish entrepreneurs someincome models are inappropriate, d) the number of investors is small, and investorsare biased towards some business models. The other result of this research is that thechance of the success of the entrepreneurs can be collected under 3 factors a) if there isa leading enterprise that will inspire for the business model, b) if they sell to corporatecustomers, and c) if they can receive investment.eninfo:eu-repo/semantics/openAccessArticle10.35408/comuybd.5694501593514137492718