Koçoğlu, Cenk MuratTürker, NurayAcar, Ayşegül2024-09-292024-09-2920222147-8082https://search.trdizin.gov.tr/tr/yayin/detay/1123275https://hdl.handle.net/20.500.14619/12684Research on family purchasing decisions has increased in recent years. When families having children make holiday plans, they consider whether the destination, especially the accommodation enterprises, is suitable for a family holiday. The aim of this study is to determine the factors that affect the hotel choice of families having children. For this purpose, the research, in which a quantitative approach was adopted, was conducted on families with 5-11 aged children who spent a holiday in five-star hotels in Bodrum. The data were collected by a convenience sampling method. A structured questionnaire was used in the study and 400 people participated in the research. The results show that the most important issues for families in choosing a hotel are the “qualified staff” followed by “physical properties of the hotel”, “security”,“animation activities for children”, “amenities for children”, and “location of the hotel”. A significant relationship was also found between the variables according to gender, age, and educational level of the participants.eninfo:eu-repo/semantics/openAccessArticle401311123275