Türker, NurayGökkaya, SametAcar, Ayşegül2024-09-292024-09-2920191302-5759https://search.trdizin.gov.tr/tr/yayin/detay/413338https://hdl.handle.net/20.500.14619/11636This paper aims to examine the perceptions of customers towards restaurant servicescapes and to find out the influential role ofrestaurant servicescapes in customer loyalty. Therefore, a survey was conducted at three restaurants in the context of servicescapesin Safranbolu, Turkey. Respondents were interviewed at the end of their meal and asked to complete a scoresheet that consisted of35 servicescape factors. Using data collected from 327 guests, it was found that the guests’ perception of the restaurant servicescapeinfluences their loyalty. Results indicate that both direct/indirect external servicescape influences and physical environment: externalpresentation had the highest scores that positively affect the loyalty of customers.eninfo:eu-repo/semantics/openAccessArticle27022554133386