Koçoğlu, Cenk Murat2024-09-292024-09-292019https://doi.org/10.21325/jotags.2019.349https://search.trdizin.gov.tr/tr/yayin/detay/343126https://hdl.handle.net/20.500.14619/10553Consumer ethnocentrism is the preference of domestic products due to economic interestand nationalism instead of purchasing foreign products. Within this framework, the purposeof the study is to determine ethnocentric tendencies of the Turkish citizens coming forholiday to Antalya and the effect of this tendency on domestic airline preference. On theother hand, it is aimed to analysis whether Turkish citizens’ ethnocentrism tendencies varyacross demographic attributes or not. Survey was conducted on 425 Turkish citizensresiding abroad and coming for holiday to Antalya. According to results, it was revealedthat Turkish citizens’ ethnocentric tendencies were medium level and their tendenciesvaried across demographic attributes. Within the frame of the main hypothesis of the study,it is ascertained that consumer ethnocentrism is a strong determinant of domestic airlinepreference.eninfo:eu-repo/semantics/openAccessArticle10.21325/jotags.2019.34916811553431267