Aksu, MuratGurbuz, Ahmet2024-09-292024-09-2920182147-0626https://doi.org/10.7596/taksad.v7i5.1764https://hdl.handle.net/20.500.14619/8054Electronic commerce (e-commerce); computer, or a device that may be able to perform the same function, and products produced with the help of internet networks, advertising, sales, payment and after-sales service activities. However, the rate of use of e-commerce is not at expected levels for almost every sector and company. Livestock; the economic value of animals, the use of various forms of marketing and marketing. According to TUIK data, the number of bovine animals is approximately 16 million, the number of small ruminants is 45 million, and the number of poultry is 350 million for 2017 year. When you look at the size of the figures, it is a problem that the livestock sector does not spread even though it forms a market large enough for e-commerce. The study was conducted to investigate the reasons for not using the e-commerce system of farmers engaged in animal husbandry in Tokat province and e-commerce hurdles were measured with 20 variables. The research was carried out on 310 animal owners in Tokat province, who voluntarily participated in the face-to-face survey. In the study, factor analysis was conducted to determine the groups of e-commerce hurdles. Whether e-commerce barriers differ according to demographic variables such as education level and number of animals is examined and results and suggestions are presented in the direction of the findings obtained.trinfo:eu-repo/semantics/openAccessE-commerceE-commerce barriersLivestock sectorArticle10.7596/taksad.v7i5.176473557267WOS:000454649600051N/A