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Öğe Applicability of Barter Method in Foreign Trade Transactions between D-8 Countries(Karabuk Univ, 2017) Aksu, Murat; Gurbuz, AhmetEconomic crises, which are experienced every 10 years, increase the obligation to use alternative methods in foreign trade. One of the main ideas advocated by governments to develop the economy is to encourage local expenditures. However, it is not clear how this policy will motivate behavior change. Although local currency initiatives are becoming increasingly popular, some practicalities are seldom successful in promoting long-term spending on expenditure behaviors. It is important to develop the (BARTER) system to overcome some limitations of local currencies. Barter system is seen as an important source of funding for foreign trade in context of many countries. Given the rising of cost due to crises and the volatility of local currency value, the barter system is an effective way to reduce costs, improve business efficiency and free up stocks. It is of great importance for countries to keep good relations with their relative states. Similarity in race, religion or tradition allows the world system to establish a common understanding. The D-8 organization established for this purpose appears as one unit of dynamic and young population from lands of three continents. However, despite this potential, the D-8 countries are having trouble on getting into action exactly. Present research sought to analyze how Turkey can improve foreign trade with D-8 countries by using barter system and how to supply products and product groups with money substitutes.Öğe E-Commerce Barriers in Turkish Livestock Sector(Karabuk Univ, 2018) Aksu, Murat; Gurbuz, AhmetElectronic commerce (e-commerce); computer, or a device that may be able to perform the same function, and products produced with the help of internet networks, advertising, sales, payment and after-sales service activities. However, the rate of use of e-commerce is not at expected levels for almost every sector and company. Livestock; the economic value of animals, the use of various forms of marketing and marketing. According to TUIK data, the number of bovine animals is approximately 16 million, the number of small ruminants is 45 million, and the number of poultry is 350 million for 2017 year. When you look at the size of the figures, it is a problem that the livestock sector does not spread even though it forms a market large enough for e-commerce. The study was conducted to investigate the reasons for not using the e-commerce system of farmers engaged in animal husbandry in Tokat province and e-commerce hurdles were measured with 20 variables. The research was carried out on 310 animal owners in Tokat province, who voluntarily participated in the face-to-face survey. In the study, factor analysis was conducted to determine the groups of e-commerce hurdles. Whether e-commerce barriers differ according to demographic variables such as education level and number of animals is examined and results and suggestions are presented in the direction of the findings obtained.Öğe E-Ticaret Platformlarının Tüketici Perspektifinden Konumlandırılmasında Algı Haritalarının Kullanılması(2023-07-14) Aksu, MuratArtan rekabet ve dünyayı derinden sarsan Covid-19 küresel salgını elektronik ticaretin (e-ticaret) kullanım oranını artırmış, firmaları e-ticaret yapmaktan kaçınılmaz bir yola sokmuştur. Bu çalışmanın amacı, e-ticaret platformlarının tüketici perspektifinden konumlandırılmasına etki eden unsurları belirleyebilmek, algı haritaları yardımıyla Türkiye’de faaliyet gösteren e-ticaret platformlarının tüketici perspektifinden konumlarını gösterebilmektir. Çalışmada e-ticaret platformlarının hedef kitle zihnindeki marka konumunu, algısal haritalar aracılığı sunmak amaçlanmaktadır. Bu amaç kapsamında e-ticaret platformlarının konumunun oluşumuna etki edecek unsurların tespiti için, e-ticaret sahipleri-yöneticileri ve akademisyenler ile nitel bir çalışma gerçekleştirilmiştir. Bir sonraki aşamada, nitel çalışmadan elde edilen bilgiler çerçevesinde oluşturulan anket açıklayıcı faktör analizine tabi tutularak e-ticaret platformlarının konumlandırılmasında kullanılacak faktörler belirlenmiştir. Elde edilen faktörler, site tasarımı, bilgi kalitesi, güven, zaman yönetimi, bilinirlik, ürün kişiselleştirme ve empati, ürüne dair özellikler, müşteri sadakati sağlayacak uygulamalar, ürünü sanal ve fiziksel mekanlarda deneyimleme, ödemeye dair özellikler olarak isimlendirilmiştir. Son aşamada ise, elde edilen bu faktörler yardımıyla dokuz e-ticaret firmasını deneyimleyen 400 kişi ile anket yapılmıştır. Bu çalışma sonucunda elde edilen veriler çok boyutlu ölçekleme yöntemi ile analiz edilerek, e-ticaret platformlarının algısal haritalar üzerindeki konumları belirlenmiştir. Sonuç olarak, e-ticaret platformlarının boyutlar itibariyle ve genel olarak önemli oranda farklılaştığı görülmektedir. ?Öğe Which one should we click? E-commerce platforms from a consumer perspective: a study on Türkiye(2023) Gürbüz, Ahmet; Aksu, MuratIncreasing competition and the global epidemic of Covid-19, which shook the world deeply, increased the rate of use of electronic commerce (e-commerce) and put companies on an inevitable path. The purpose of this article is to determine the factors affecting the positioning of e-commerce platforms from the consumer perspective and to show the positions of e-commerce platforms operating in Türkiye from the consumer perspective through the help of perception maps. Qualitative and quantitative methods are applied in the research. A qualitative study was first conducted to determine the factors that are important in the branding of e-commerce platforms. Using the data obtained from this study, a questionnaire in which appropriate statements for the scale to be used in quantitative research were included scale was prepared. As a result of the data obtained by applying the prepared questionnaire scale on the target group, the dimensions were determined, and the final questionnaire practice was made to reveal the perception maps. Within the scope of the dimensions formed as a result of the survey practice, the positions of e-commerce platforms are shown through the perception maps. In the study, explanatory factor analysis was used to determine the factors affecting the positioning of e-commerce platforms. As a result of the analysis, a 7-dimensional structure emerged. However, since the factors should be clear in the perception maps, the structure has been handled in 10 dimensions, and perception maps have been created for 9 e-commerce platforms operating in Türkiye.
