PRICING: A LITERATURE REVIEW

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dc.contributor.authorOzdeveci, Cahid
dc.contributor.authorKaraarslan, Mustafa Halid
dc.date.accessioned2024-09-29T16:06:28Z
dc.date.available2024-09-29T16:06:28Z
dc.date.issued2016
dc.departmentKarabük Üniversitesien_US
dc.descriptionGlobal Business Research Congress (GBRC) -- MAY 26-27, 2016 -- Istanbul, TURKEYen_US
dc.description.abstractPricing is one of the marketing mix elements which least researched topic in the marketing literature. Pricing decisions have a huge impact on business success. Pricing has important role to execute business aims. The most difficult side of pricing is that how to harmonize business aim with pricing decisions. Thanks to this study, it is done a literature review about pricing which gradually become more important. By doing literature review it is analyzed researches about pricing in the literature and it is made a suggestion for future research. It is thought that this study contributes both executives in the institutions and academicians are interested in pricing topic.en_US
dc.identifier.doi10.17261/Pressacademia.2016118634
dc.identifier.endpage126en_US
dc.identifier.issn2459-0762
dc.identifier.startpage118en_US
dc.identifier.urihttps://doi.org/10.17261/Pressacademia.2016118634
dc.identifier.urihttps://hdl.handle.net/20.500.14619/6855
dc.identifier.volume2en_US
dc.identifier.wosWOS:000460870800013en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isotren_US
dc.publisherPressacademiaen_US
dc.relation.ispartofGlobal Business Research Congress (Gbrc) 2016, Vol 2en_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectPricingen_US
dc.subjectpriceen_US
dc.subjectmarketingen_US
dc.titlePRICING: A LITERATURE REVIEWen_US
dc.typeConference Objecten_US

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