Impact of internet channel on the service cannibalization perception and the role of relative

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dc.contributor.authorAcar, Ayşegül
dc.contributor.authorGökkaya, Samet
dc.contributor.authorKoçoğlu, Cenk Murat
dc.date.accessioned2024-09-29T16:29:06Z
dc.date.available2024-09-29T16:29:06Z
dc.date.issued2018
dc.departmentKarabük Üniversitesien_US
dc.description.abstractThe purpose of this study is to examine the perceptions of sales agent representatives’ service cannibalization and its possible outcomes (effort, job satisfaction, job performance and job alienation) resulting from ICT especially internet adoption as an alternative distributional channel in tourism industry. In addition, causal relationships between these possible outcomes have been tried to be revealed. According to field studies carried out in 2016 with 387 group A sales representatives working in travel agencies that are members of TÜRSAB located in the European side of Istanbul, it was determined that the relational capital levels of the sales representatives were relatively low while the service cannibalization perceptions reached a moderate result. A regression analysis was conducted to test hypotheses established in the theoretical and framework of the research. Service cannibalization has been identified as a predictor of effort, job satisfaction, job performance and job alienation. Another result reached through the study is that the level of relational capital as a partial mediator between sales agent’s service cannibalization perception and its outcomes. At the end of the work, various suggestions were made to Travel Agencies.en_US
dc.identifier.doi10.15295/bmij.v6i3.366
dc.identifier.endpage419en_US
dc.identifier.issue3en_US
dc.identifier.startpage393en_US
dc.identifier.trdizinid318307en_US
dc.identifier.urihttps://doi.org/10.15295/bmij.v6i3.366
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/318307
dc.identifier.urihttps://hdl.handle.net/20.500.14619/10260
dc.identifier.volume6en_US
dc.indekslendigikaynakTR-Dizinen_US
dc.language.isoenen_US
dc.relation.ispartofBusiness and Management Studies: An International Journalen_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectİşletmeen_US
dc.subjectİşletme Finansen_US
dc.titleImpact of internet channel on the service cannibalization perception and the role of relativeen_US
dc.typeArticleen_US

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