The role of gastronomy tourism in shaping destination brand equity: the case of gaziantep international gastronomy festival
| dc.contributor.author | Acar, Ayşegül | |
| dc.date.accessioned | 2024-09-29T16:30:55Z | |
| dc.date.available | 2024-09-29T16:30:55Z | |
| dc.date.issued | 2023 | |
| dc.department | Karabük Üniversitesi | en_US |
| dc.description.abstract | The study aims to determine the brand equity of the Gaziantep through gastronomy festivals by using a consumer-based brand equity model. A qualitative research method is adopted using the convenience sampling method, which is one of the non-random sampling methods for sample selection. The research data was collected by applying the survey to 384 individuals who actively participated in the 2021 International Gaziantep Gastronomy Festival between September 20 and September 22, 2021. To reveal the relationship between the sub-dimensions used in measuring consumer-based brand value, a pearson correlation analysis was applied to the factors. In the final stage of the study, regression analysis was used to determine the effect between variables. The results, a positive relationship was determined between the sub-dimensions of consumer-based brand equity and brand equity. In addition, it has been determined that the perception of brand value for Gaziantep is high. | en_US |
| dc.identifier.doi | 10.33083/joghat.2023.282 | |
| dc.identifier.endpage | 547 | en_US |
| dc.identifier.issue | 2 | en_US |
| dc.identifier.startpage | 535 | en_US |
| dc.identifier.trdizinid | 1185809 | en_US |
| dc.identifier.uri | https://doi.org/10.33083/joghat.2023.282 | |
| dc.identifier.uri | https://search.trdizin.gov.tr/tr/yayin/detay/1185809 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14619/10998 | |
| dc.identifier.volume | 6 | en_US |
| dc.indekslendigikaynak | TR-Dizin | en_US |
| dc.institutionauthor | Acar, Ayşegül | |
| dc.language.iso | en | en_US |
| dc.relation.ispartof | Journal of gastronomy, hospitality and travel (Online) | en_US |
| dc.relation.publicationcategory | Makale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı | en_US |
| dc.rights | info:eu-repo/semantics/openAccess | en_US |
| dc.title | The role of gastronomy tourism in shaping destination brand equity: the case of gaziantep international gastronomy festival | en_US |
| dc.type | Article | en_US |
