Marketing problems of accommodation establishments: a research in the district of safranbolu
Küçük Resim Yok
Tarih
2020
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Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Tourism which is a developing and growing sector provides many benefits to the national economy. Playing an important role in the national economy and the development of regions; tourism sector is managed by several establishments. In this respect, accommodation establishments are the leading businesses. Together with the developing national economies, technological progresses and the increasing competition; accommodation establishments have concentrated on marketing studies for the purpose of keeping hold of their present customers, finding new customers and sustaining their activities. This condition brings along some problems; marketing problems in particular. In this study, it is aimed to determine the marketing problems of accommodation establishments operating in the district of Safranbolu, which plays an important role in the Turkish tourism sector. According to that purpose, a questionnaire study was conducted in the accommodation establishments in Safranbolu and the data were analyzed. Within the scope of the study, the marketing problems of accommodation establishments in Safranbolu can be summarized in general as follows: lack of demand, language problem, failure of creating new marketing channels, failure of setting a competitive price, need for a quality labor force, changes in social and economic conditions, lack of knowledgeable and skilful salesmen, difficulty of estimating customers, lack of market knowledge, rapid change in consumer preferences and lack of good sales organization. Especially language problem was found to be a significant marketing problem.
Açıklama
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Kaynak
Uluslararası İktisadi ve İdari İncelemeler Dergisi
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Scopus Q Değeri
Cilt
0
Sayı
26
