THE IMPACT OF TOUR GUIDE'S PERFORMANCE ON TOURIST SATISFACTION AND DESTINATION LOYALTY: A STUDY ON FAR EASTERN TOURISTS

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dc.contributor.authorKocoglu, Cenk Murat
dc.contributor.authorYildirim Kalem, Merve
dc.date.accessioned2024-09-29T16:07:51Z
dc.date.available2024-09-29T16:07:51Z
dc.date.issued2023
dc.departmentKarabük Üniversitesien_US
dc.description.abstractThis study was carried out to identify the effects of tourist guide performance on tourist satisfaction and destination loyalty. For this purpose, a survey was conducted with 405 Far Eastern tourists visiting Safranbolu with a guided tour. The data were analyzed in the SPSS program. Data were obtained about the demographic characteristics of tourists and their accommodation. Factor analysis, reliability analysis and regression analysis were performed. It was obtained that the tourist guide performance affect tourist satisfaction and destination loyalty positively. Among the sub-dimensions of tourist guide performance, the skills of tourist guides in introducing entertainment places is the skill that the most affect tourist satisfaction, and subsequently problem-solving skills have followed. Considering the sub -dimensions of tourist guide's performance, skills that affect the tourist's satisfaction are the skills of tourist guides in introducing entertainment places and their problem-solving skills. Furthermore, regarding the sub dimensions of tourist guide's performance, the skills of the tour guide that affect the destination loyalty are professional competence and interpersonal relations with tourists and also the skills in informing entertainment facilities.en_US
dc.identifier.doi10.30798/makuiibf.1035161
dc.identifier.endpage881en_US
dc.identifier.issn2149-1658
dc.identifier.issue2en_US
dc.identifier.startpage858en_US
dc.identifier.trdizinid1191816en_US
dc.identifier.urihttps://doi.org/10.30798/makuiibf.1035161
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1191816
dc.identifier.urihttps://hdl.handle.net/20.500.14619/7214
dc.identifier.volume10en_US
dc.identifier.wosWOS:001045333700001en_US
dc.identifier.wosqualityQ4en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakTR-Dizinen_US
dc.language.isoenen_US
dc.publisherMehmet Akif Ersoy Univen_US
dc.relation.ispartofJournal of Mehmet Akif Ersoy University Economics and Administrative Sciences Facultyen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectTour Guideen_US
dc.subjectTour Guide Performanceen_US
dc.subjectTourist Satisfactionen_US
dc.subjectDestination Loyaltyen_US
dc.subjectSafranboluen_US
dc.titleTHE IMPACT OF TOUR GUIDE'S PERFORMANCE ON TOURIST SATISFACTION AND DESTINATION LOYALTY: A STUDY ON FAR EASTERN TOURISTSen_US
dc.title.alternativeTURİST REHBERİ PERFORMANSININ TURİST MEMNUNİYETİ VE DESTİNASYON SADAKATİ ÜZERİNE ETKİSİ: UZAK DOĞULU TURİSTLER ÜZERİNDE BİR UYGULAMAen_US
dc.typeArticleen_US

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