The transparency of Islamic hotels: Nice Islam and the self-orientalizing of Muslims?

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dc.authoridWood, Bronwyn P/0000-0002-5510-5438
dc.authoridAl Serhan, Dr Omar/0000-0002-0222-1646
dc.authoridRutter, Richard/0000-0002-6080-783X
dc.authoridTerzi, Hasan/0000-0003-3731-6482
dc.authoridHalkias, Daphne/0000-0002-6096-1968
dc.authoridAlserhan, Baker/0000-0002-3850-9633
dc.contributor.authorAlserhan, Baker Ahmad
dc.contributor.authorWood, Bronwyn P.
dc.contributor.authorRutter, Richard
dc.contributor.authorHalkias, Daphne
dc.contributor.authorTerzi, Hasan
dc.contributor.authorAl Serhan, Omar
dc.date.accessioned2024-09-29T15:50:44Z
dc.date.available2024-09-29T15:50:44Z
dc.date.issued2018
dc.departmentKarabük Üniversitesien_US
dc.description.abstractThe Crescent Ranking (CR) is a service benefiting both the supply-side (halal-friendly hotels) and the demand-side (Muslims wanting to have a guest experience consistent with their way of living) within the tourism market. Halal is a technical term in the Arabic language usually translated as permissible from the perspective of Islamic law (sharia'ah). This study examines the transparency of the top and bottom 10 hotels listed on the CR site. First, we compared the hotel profile as per the CR listing with the hotel's own website. Next, we examined guest reviews on a word-of-mouth proxy site (), paying particular attention to the feedback of non-Muslim guests. Following this analysis, self-styled Islamic hotel managers were interviewed to triangulate the data. We found Islamic hotels to be intransparent to their guests seeking an Islamically compliant holiday and also to those seeking a conventional hotel experience. We suggest several reasons hotels misrepresent themselvesself-orientalization, a necessity to present nice Islam, an ethics gap, and/or a poor understanding of marketing and market positioning. We consider regulation of the Islamic hotel industry to be a mechanism policy makers, and managers could, adopt to become transparent and to protect demand-side (guests) rights. Regulation would also differentiate hotels operating an Islamic business model and those merely offering a few simple services appreciated by Muslim travellers.en_US
dc.description.sponsorshipTUBITAK (The Scientific and Technological Research Council of Turkey); International Doctoral Research Programmeen_US
dc.description.sponsorshipTUBITAK (The Scientific and Technological Research Council of Turkey); International Doctoral Research Programmeen_US
dc.identifier.doi10.1002/jtr.2197
dc.identifier.endpage487en_US
dc.identifier.issn1099-2340
dc.identifier.issn1522-1970
dc.identifier.issue4en_US
dc.identifier.scopus2-s2.0-85044921204en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.startpage475en_US
dc.identifier.urihttps://doi.org/10.1002/jtr.2197
dc.identifier.urihttps://hdl.handle.net/20.500.14619/3711
dc.identifier.volume20en_US
dc.identifier.wosWOS:000437118800006en_US
dc.identifier.wosqualityQ2en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherWileyen_US
dc.relation.ispartofInternational Journal of Tourism Researchen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectbusiness modelsen_US
dc.subjectguest reviewsen_US
dc.subjecthotel rankingen_US
dc.subjectIslamic hotelen_US
dc.subjecttransparencyen_US
dc.subjectvaluesen_US
dc.titleThe transparency of Islamic hotels: Nice Islam and the self-orientalizing of Muslims?en_US
dc.typeArticleen_US

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