Tourists' need for uniqueness and ethnic food purchase intention: A moderated serial mediation model
Küçük Resim Yok
Tarih
2023
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Academic Press Ltd- Elsevier Science Ltd
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
Although the need for uniqueness has been extensively investigated by consumer researchers, food and tourism researchers have been silent on this promising research topic. This study examined food neophilia and ethnic food involvement as potential mediators of the association between tourists' need for uniqueness (TNFU) and ethnic food purchase intention. Additionally, it was tested whether independent self-construal moderates this serial mediation effect. Results showed that the relationship between tourists' need for uniqueness and ethnic food purchase intention was serially and positively mediated by food neophilia and ethnic food involvement. Furthermore, the moderated serial mediation effect was stronger at higher values of independent self-construal.
Açıklama
Anahtar Kelimeler
Tourists' need for uniqueness, Ethnic food involvement, Food neophilia, Independent self-construal, Food tourism, Moderated serial mediation
Kaynak
Appetite
WoS Q Değeri
Q1
Scopus Q Değeri
Q1
Cilt
190
