The Impact of Reputation Components of Higher Education Institutions Providing Tourism Education on The Students Satisfaction and Behavior of Recommendation
Küçük Resim Yok
Tarih
2018
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Eskisehir Osmangazi Univ, Fac Education
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Nowadays, the rapid increase in the number of tourism faculties raise the competition among these institutions. Tourism faculties that want to come to the forefront in their competition and students' preferences should pay attention to their corporate reputation levels. The aim of this study is to examine the effect of corporate reputation components on students faculty satisfaction and the behavior of recommending a faculty to others. The data were collected from 330 students in Kastamonu University, Tourism Faculty by way of questionnaire technique. And structural equality model was employed for data analysis. The results reveal that education quality, emotional attraction and visionary leadership which are components of corporate reputation exert direct impact on the students' satisfaction towards their faculties and the behavior of recommending their faculties to others.
Açıklama
Anahtar Kelimeler
Corporate Reputation Components, Satisfaction, Recommendation Behavior, Tourism, Tourism Faculties
Kaynak
Eskisehir Osmangazi Universitesi Iibf Dergisi-Eskisehir Osmangazi University Journal of Economics and Administrative Sciences
WoS Q Değeri
N/A
Scopus Q Değeri
Cilt
13
Sayı
2
