How does body appreciation affect maladaptive consumption through fashion clothing involvement? A multi-group analysis of gender

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dc.authoridCengiz, Hakan/0000-0002-2732-2873
dc.contributor.authorCengiz, Hakan
dc.contributor.authorBarin, Ahmet
dc.date.accessioned2024-09-29T16:03:25Z
dc.date.available2024-09-29T16:03:25Z
dc.date.issued2024
dc.departmentKarabük Üniversitesien_US
dc.description.abstractPurposeThe main purpose of this study is to investigate the mediating role of fashion clothing involvement in the relationship between body appreciation and maladaptive consumption, namely fashion-oriented impulse and compulsive buying. The second purpose of this study is to investigate if this mediation varies based on gender.Design/methodology/approachA quantitative approach was adopted in this study, and data were collected via Amazon Mechanical Turk from 255 consumers located in the U.S. aged 18 and above. The collected data were analyzed using the least partial square and multi-group analysis of the structural equation model.FindingsThe results revealed that the relationship between body appreciation and maladaptive consumption is established through fashion clothing involvement. Results also showed that the mediating role of fashion clothing involvement in this relationship does not significantly differ across gender.Originality/valueThis study reports the fully mediating role of fashion clothing involvement in the relationship between body appreciation and maladaptive consumption, highlighting the importance of studying positive body image in the context of fashion and consumption. While previous research findings indicate the negative consequences of negative body image, this research reveals that positive body image can also lead to negative outcomes through possible mediators. Furthermore, this study finds fashion clothing involvement does not differ in mediating the relationship between body appreciation and maladaptive consumption behavior based on gender.en_US
dc.description.sponsorshipAuthor Contributions: Hakan Cengiz: Conceptualization, Methodology, Investigation, Formal analysis, Writing - Original draft preparation, Writing, Review & Editing. Ahmet Barin: Conceptualization, Investigation, Writing - Original draft preparation, Writing, Review & Editing. All authors read and approved the final manuscript.en_US
dc.identifier.doi10.1108/JFMM-08-2023-0200
dc.identifier.issn1361-2026
dc.identifier.issn1758-7433
dc.identifier.scopus2-s2.0-85201201106en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.urihttps://doi.org/10.1108/JFMM-08-2023-0200
dc.identifier.urihttps://hdl.handle.net/20.500.14619/6073
dc.identifier.wosWOS:001290282600001en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherEmerald Group Publishing Ltden_US
dc.relation.ispartofJournal of Fashion Marketing and Managementen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectBody appreciationen_US
dc.subjectMaladaptive consumptionen_US
dc.subjectPositive body imageen_US
dc.subjectFashion clothing involvementen_US
dc.subjectImpulse buyingen_US
dc.subjectCompulsive buyingen_US
dc.titleHow does body appreciation affect maladaptive consumption through fashion clothing involvement? A multi-group analysis of genderen_US
dc.typeArticleen_US

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