PERCEPTION OF POLAND’S TOURISM BRAND IN THE OPINION OF STUDENTS IN SELECTED COUNTRIES
Küçük Resim Yok
Tarih
2023
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Editura Universitatii din Oradea
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
The aim of the undertaken research is to determine the knowledge of future specialists in tourism geography, tourist values and the tourist brand of Poland. A research hypothesis was also established according to which, the influence of Europeanization in the Russian-Soviet version, may influence greater knowledge about Poland. The work uses the classic method of survey research in the social sciences with the use of a standardized questionnaire. The study involved students of tourism and geography from universities in Astana (35), Bishkek (32) and Karabük (43). The results of the research allow us to define the awareness of Poland as a tourist brand as moderately good in Astana, weaker in Bishkek, and poor in Karabük. The largest number of correct answers concerned the capital of Poland and well-known Poles (Copernicus, John Paul II, Chopin), and among athletes, footballers (Lewandowski) and ski jumpers (Stoch, Ma?ysz). The fewest correct answers concerned Poland’s tourist attractions. In the perception of the students participating in the study, Poland is one of the countries of Central Europe that are attractive in terms of tourism. It can also be concluded that the influence of the heritage of Russian Europeanization on students’ knowledge of Europe is still visible. © 2023 Editura Universitatii din Oradea. All rights reserved.
Açıklama
Anahtar Kelimeler
Kazakhstan, Kyrgyzstan, nation branding, Poland, tourist brand, tourist values, Türkiye
Kaynak
Geojournal of Tourism and Geosites
WoS Q Değeri
Scopus Q Değeri
Q3
Cilt
50
Sayı
4
