PERCEPTION OF POLAND’S TOURISM BRAND IN THE OPINION OF STUDENTS IN SELECTED COUNTRIES

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dc.contributor.authorBógdal-Brzezinska, A.
dc.contributor.authorWendt, J.A.
dc.contributor.authorKhan, A.A.
dc.contributor.authorAgybetova, R.
dc.contributor.authorCantürk, E.
dc.contributor.authorUulu, K.N.
dc.contributor.authorToktorova, R.A.
dc.date.accessioned2024-09-29T16:16:21Z
dc.date.available2024-09-29T16:16:21Z
dc.date.issued2023
dc.departmentKarabük Üniversitesien_US
dc.description.abstractThe aim of the undertaken research is to determine the knowledge of future specialists in tourism geography, tourist values and the tourist brand of Poland. A research hypothesis was also established according to which, the influence of Europeanization in the Russian-Soviet version, may influence greater knowledge about Poland. The work uses the classic method of survey research in the social sciences with the use of a standardized questionnaire. The study involved students of tourism and geography from universities in Astana (35), Bishkek (32) and Karabük (43). The results of the research allow us to define the awareness of Poland as a tourist brand as moderately good in Astana, weaker in Bishkek, and poor in Karabük. The largest number of correct answers concerned the capital of Poland and well-known Poles (Copernicus, John Paul II, Chopin), and among athletes, footballers (Lewandowski) and ski jumpers (Stoch, Ma?ysz). The fewest correct answers concerned Poland’s tourist attractions. In the perception of the students participating in the study, Poland is one of the countries of Central Europe that are attractive in terms of tourism. It can also be concluded that the influence of the heritage of Russian Europeanization on students’ knowledge of Europe is still visible. © 2023 Editura Universitatii din Oradea. All rights reserved.en_US
dc.description.sponsorshipUniwersytet Gda?ski, UG, (D/715/2022); Uniwersytet Gda?ski, UGen_US
dc.identifier.doi10.30892/gtg.50409-1127
dc.identifier.endpage1292en_US
dc.identifier.issn2065-0817
dc.identifier.issue4en_US
dc.identifier.scopus2-s2.0-85178081143en_US
dc.identifier.scopusqualityQ3en_US
dc.identifier.startpage1286en_US
dc.identifier.urihttps://doi.org/10.30892/gtg.50409-1127
dc.identifier.urihttps://hdl.handle.net/20.500.14619/9032
dc.identifier.volume50en_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherEditura Universitatii din Oradeaen_US
dc.relation.ispartofGeojournal of Tourism and Geositesen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectKazakhstanen_US
dc.subjectKyrgyzstanen_US
dc.subjectnation brandingen_US
dc.subjectPolanden_US
dc.subjecttourist branden_US
dc.subjecttourist valuesen_US
dc.subjectTürkiyeen_US
dc.titlePERCEPTION OF POLAND’S TOURISM BRAND IN THE OPINION OF STUDENTS IN SELECTED COUNTRIESen_US
dc.typeArticleen_US

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