THE RELATION BETWEEN THE LANDSCAPE DESIGN AND BRAND IMAGE IN PURCHASE PREFERENCES OF TOURISTS: THE CASE OF SAFRANBOLU AND NEVSEHIR, IN TURKEY

Küçük Resim Yok

Tarih

2018

Dergi Başlığı

Dergi ISSN

Cilt Başlığı

Yayıncı

Aloki Applied Ecological Research And Forensic Inst Ltd

Erişim Hakkı

info:eu-repo/semantics/openAccess

Özet

With the developments in the tourism sector, the preferences and demands of tourists are handled with more care. Parallel to this, the tourism businesses that host tourists are in constant search for innovation. The aim of this study is to investigate the relation between the landscape design works and the brand image in the purchase preferences of the tourists in accommodation businesses; and to reveal the relation between these two factors by obtaining the demographical information of the tourists visiting Safranbolu and Nevsehir destinations. The Questionnaire Technique was made use of in this study. The percentage and frequency distributions are given. The Pearson Correlation Analysis was used in order to determine the relation between the landscape design works and the brand image in the preferences of tourists in accommodation businesses. As a result, it was determined that as the role of personal area regulations increase in the purchase preferences of tourists, so do the brand awareness and associations, brand image, quality perceptions, and brand trust.

Açıklama

Anahtar Kelimeler

brand, image, landscape, accommodation businesses, purchase

Kaynak

Applied Ecology and Environmental Research

WoS Q Değeri

Q4

Scopus Q Değeri

Q3

Cilt

16

Sayı

1

Künye