THE RELATION BETWEEN THE LANDSCAPE DESIGN AND BRAND IMAGE IN PURCHASE PREFERENCES OF TOURISTS: THE CASE OF SAFRANBOLU AND NEVSEHIR, IN TURKEY
Küçük Resim Yok
Tarih
2018
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Aloki Applied Ecological Research And Forensic Inst Ltd
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
With the developments in the tourism sector, the preferences and demands of tourists are handled with more care. Parallel to this, the tourism businesses that host tourists are in constant search for innovation. The aim of this study is to investigate the relation between the landscape design works and the brand image in the purchase preferences of the tourists in accommodation businesses; and to reveal the relation between these two factors by obtaining the demographical information of the tourists visiting Safranbolu and Nevsehir destinations. The Questionnaire Technique was made use of in this study. The percentage and frequency distributions are given. The Pearson Correlation Analysis was used in order to determine the relation between the landscape design works and the brand image in the preferences of tourists in accommodation businesses. As a result, it was determined that as the role of personal area regulations increase in the purchase preferences of tourists, so do the brand awareness and associations, brand image, quality perceptions, and brand trust.
Açıklama
Anahtar Kelimeler
brand, image, landscape, accommodation businesses, purchase
Kaynak
Applied Ecology and Environmental Research
WoS Q Değeri
Q4
Scopus Q Değeri
Q3
Cilt
16
Sayı
1
