THE RELATION BETWEEN THE LANDSCAPE DESIGN AND BRAND IMAGE IN PURCHASE PREFERENCES OF TOURISTS: THE CASE OF SAFRANBOLU AND NEVSEHIR, IN TURKEY

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dc.contributor.authorDonmez, Y.
dc.contributor.authorTurkmen, F.
dc.date.accessioned2024-09-29T16:06:20Z
dc.date.available2024-09-29T16:06:20Z
dc.date.issued2018
dc.departmentKarabük Üniversitesien_US
dc.description.abstractWith the developments in the tourism sector, the preferences and demands of tourists are handled with more care. Parallel to this, the tourism businesses that host tourists are in constant search for innovation. The aim of this study is to investigate the relation between the landscape design works and the brand image in the purchase preferences of the tourists in accommodation businesses; and to reveal the relation between these two factors by obtaining the demographical information of the tourists visiting Safranbolu and Nevsehir destinations. The Questionnaire Technique was made use of in this study. The percentage and frequency distributions are given. The Pearson Correlation Analysis was used in order to determine the relation between the landscape design works and the brand image in the preferences of tourists in accommodation businesses. As a result, it was determined that as the role of personal area regulations increase in the purchase preferences of tourists, so do the brand awareness and associations, brand image, quality perceptions, and brand trust.en_US
dc.identifier.doi10.15666/aeer/1601_629643
dc.identifier.endpage643en_US
dc.identifier.issn1589-1623
dc.identifier.issn1785-0037
dc.identifier.issue1en_US
dc.identifier.scopus2-s2.0-85041751305en_US
dc.identifier.scopusqualityQ3en_US
dc.identifier.startpage629en_US
dc.identifier.urihttps://doi.org/10.15666/aeer/1601_629643
dc.identifier.urihttps://hdl.handle.net/20.500.14619/6781
dc.identifier.volume16en_US
dc.identifier.wosWOS:000424382600042en_US
dc.identifier.wosqualityQ4en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherAloki Applied Ecological Research And Forensic Inst Ltden_US
dc.relation.ispartofApplied Ecology and Environmental Researchen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectbranden_US
dc.subjectimageen_US
dc.subjectlandscapeen_US
dc.subjectaccommodation businessesen_US
dc.subjectpurchaseen_US
dc.titleTHE RELATION BETWEEN THE LANDSCAPE DESIGN AND BRAND IMAGE IN PURCHASE PREFERENCES OF TOURISTS: THE CASE OF SAFRANBOLU AND NEVSEHIR, IN TURKEYen_US
dc.typeArticleen_US

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